Presented to Safety Vision Leadership

A New Revenue Engine
for Safety Vision

A proposal to create the VP of Partner & Carrier Sales — architecting a carrier-led distribution model starting with T-Mobile that drives new sales growth, targeting 250 buses and stop-arm systems in Year 1.

JG
Jeff Green
Proposed: VP of Partner & Carrier Sales
Presented to: Bruce Smith (CEO) · Michael Ondruch (CFO) · Nima Ostad (COO)

Market Opportunity at a Glance

480K+
US School Buses
13K+
School Districts
250
Year 1 Unit Goal
30+
Years Safety Vision
Single Third Party Activations
~80,000 Activations
Q4 2025
Company Foundation

Safety Vision Today

Three divisions, three VP-led teams. The carrier model creates a fourth channel that is entirely additive — no existing division's pipeline is displaced.

250

New Activations — Upside Opportunity

Education, Mass Transit, and Commercial Vehicles. The carrier channel adds a fourth revenue stream that multiplies all three without cannibalization.

🏫

Live Look-In & Stop-Arm Technology

Real-time visual monitoring, swift emergency response, proactive student safety, and compliance tools — a differentiated solution carriers' Gov/Ed teams can champion credibly.

📡

Connectivity as a Revenue Layer

Every bus activated through a carrier generates recurring monthly connectivity revenue on top of hardware — a compounding ARR layer with every new unit deployed.

New Role Definition

VP of Partner & Carrier Sales

Not a sales manager — a channel architect. Building the infrastructure, agreements, and co-sell relationships that let Safety Vision's existing divisions grow faster by leveraging carrier sales forces as a force multiplier.

Core Responsibilities

  • Architect and execute the carrier partnership strategy with T-Mobile and future carriers
  • Help negotiate contracts, pricing plans, potential subsidies and partner relationships
  • Present Safety Vision solutions to T-Mobile senior, regional, and local leadership
  • Facilitate co-sell introductions between SV and T-Mobile teams nationally
  • Build Salesforce pipeline, ordering portals, and billing workflows
  • Drive joint lead generation across Education, Enterprise, and SMB verticals
  • Expand the model to additional carriers once T-Mobile is proven

Why This Role Creates Value

  • Safety Vision can leverage T-Mobile and other carriers' nationwide sales teams across all vertical segments
  • Carriers have deep Gov/Ed relationships Safety Vision divisions cannot access alone
  • Each division VP keeps their team and P&L — zero cannibalization
  • Top-down carrier engagement creates national leverage no single rep achieves
  • T-Mobile "paper" deals unlock government fast-track procurement
  • Recurring connectivity revenue adds an ARR layer to every hardware deal
  • Once proven with T-Mobile, replicates to AT&T, Verizon, and regional carriers
12-Month Execution Plan

The Road to 250 Units

Three deliberate phases — building the infrastructure first, establishing the partnerships second, and activating the carriers network and closing deals in joint partnership with Safety Vision's sales teams is third.

Months
1–3

Phase 1 — Build the Carrier & Partner Infrastructure

Negotiate and finalize the Carriers master agreement: contract terms, special pricing plans, subsidies or equipment incentives, implementation model, and support SLAs. Configure ordering portals, Salesforce integration, account setup, and billing workflows. Define the SV-on-Carrier-paper government procurement pathway. Establish the partner relationship and execution models to maximize sales, quickly expand and help provide support nationally.

Carrier ContractPricing & SubsidiesPortal & BillingSalesforce ConfigGov Procurement Paper
FoundationRevenue begins Q2 — this phase makes it possible
Months
4–6

Phase 2 — T-Mobile Leadership Engagement and Sales Playbook

Top-down engagement with T-Mobile's Government & Education national leadership, followed by regional briefings and local sales enablement. Roll out co-sell playbooks. Map overlapping customer relationships between SV's 1,000+ districts and T-Mobile's portfolio. Launch Enterprise and SMB sales plans in parallel. First pipeline deals close.

T-Mobile Gov/Ed NationalRegional BriefingsCo-Sell PlaybooksOpportunity MappingPipeline Activation
~50units — early pipeline closes begin
Months
7–12

Phase 3 — Close 200 Buses & Stop Arms

Joint field selling with Safety Vision's sales teams and Carriers' top government and education account executives. Target SV's top district opportunities alongside Carriers' highest-priority education customers and opportunities. Expand into Mass Transit and Commercial Vehicles. Begin multi-carrier pipeline conversations.

Joint Field SalesDistrict Close CampaignStop-Arm UpsellMass Transit ExpansionMulti-Carrier Pipeline
200+units — 250 cumulative goal achieved
Total Addressable Market

The Size of the Opportunity

The US school bus fleet alone is nearly half a million vehicles. Safety Vision has touched 3% of it. A carrier partnership doesn't just grow the business incrementally — it opens access to the other 97%.

Primary Target

School Bus Fleet

480K+
Total US Yellow Buses

Industry data shows avg. system values of $5,000–$15,000 per bus for full surveillance and stop-arm packages. The untapped school market represents significant addressable hardware revenue before recurring connectivity is added.

Expansion Track

School Districts

13K+
US Public School Districts

SV has relationships in 1,000+ districts. Over 12,000 remain largely untouched. Each district is a multi-bus, multi-year contract with recurring carrier connectivity revenue.

Long-Term Growth

US Bus Market

$8.26B
Projected Market by 2030

Mass Transit and Commercial Vehicles add enormous upside. Once proven in Education, the carrier model replicates across all three Safety Vision divisions. (Source: Mordor Intelligence)

The Benchmark We're Following
T-Mobile's relationship with similar partners produced ~80,000 activations in Q4 2025 alone. Safety Vision's school bus safety solutions are a stronger vertical fit for T-Mobile's Government & Education team. A 250-unit Year 1 target is deliberately conservative — a proof of concept, not a ceiling.
Interactive Revenue Model

Build Your Projection

All four sliders are live — adjust any assumption and every output updates instantly. Scenarios are color-coded by opportunity strength.

Adjust Assumptions

Year 1 Hardware Revenue
3,000 units × $15,000
$45.00M
Year 1 Connectivity ARR (Carrier / Safety Vision)
3,000 buses × $45/mo × 12
$1.62M
Combined Year 1 Revenue Impact
New channel revenue
$46.62M
Activation Goals — Year-by-Year Targets
250
Year 1 Goal
$3.75M
500
Year 2 Goal
$7.50M
1,000
Year 3 Goal
$15.00M
Long Term Forecasting

Compounding Revenue Projection

Based on Year 1 combined revenue above, compounded at your selected annual growth rate.

Slide to model different growth scenarios
Year 1
$46.62M
Hardware + Connectivity
Baseline
Year 2
$58.28M
+25% growth
Growing
Year 3
$72.85M
+25% growth
Strong
Year 5
$113.83M
2.4× Year 1
Peak Growth
Revenue Growth Trajectory
Y1
Y2
Y3
Y5
The T-Mobile Partnership Model

How We Win Together

A co-selling model that leverages two trusted brand relationships with school districts simultaneously — accelerating procurement, increasing equipment sales, adding connectivity ARR, and opening doors neither team could unlock alone.

Carrier Agreement Workstreams

  1. Master agreement: terms and liability
  2. Special pricing plans and T-Mobile network bundling
  3. Subsidy and equipment incentive structures for districts
  4. SV-on-T-Mobile-paper government procurement pathway
  5. Joint implementation model and deployment support
  6. Integrated ordering portal and billing configuration
  7. Dedicated customer care and ongoing support structure

Go-To-Market Execution

  1. Top-down: T-Mobile VP of Gov/Ed national engagement
  2. Regional leadership briefings and territory alignment
  3. Local sales enablement with co-sell playbooks
  4. Opportunity mapping: SV districts + T-Mobile customers
  5. Joint pursuit of greenfield districts neither team has today
  6. Co-marketing: T-Mobile brand + SV safety messaging
  7. Quarterly business reviews to track pipeline and iterate
The Proposal

One Role. One Partnership.
A New Revenue Engine.

Create the VP of Partner & Carrier Sales for Safety Vision — starting with T-Mobile, targeting 250 units in Year 1, and expanding from there. Pure Growth & New Revenue for Safety Vision.

250
Year 1 Unit Goal
$3.75M
Projected Y1 Impact
3 Mos
To First Revenue
$0
Cannibalized Revenue
Carrier Expansion Potential